Social media has, without doubt, become one of the most important tools in the modern world. It allows us to connect and communicate with people in a way that we simply never could have normally. Not only that, but social media gives us immense control and opportunity to express our views. Whether you are unhappy with a company and their objectives or you want to express beliefs on a subject on just about any manner, you can do use social media to do so. However, social media is a competitive marketplace made up by a rich variety of different platforms.

For example, one of the most popular at the moment is TikTok. TikToK has developed massively over the last few years, with developer Bytedance helping the app to expand far beyond where most people would have thought it was possible. It’s also one of the most actively engaging social media channels, full of people who are leaving comments, liking posts, and generally being active on the app.

This is why many people who run TikTok accounts look to try and gain attention through a ‘viral’ post. This often means using something like a service which allows you to buy TikTok likes in a bid to push your video out there to begin with. Once it gets picked up people who notice it has enough likes, they are likely to then share, like, and comment on the posts naturally.

But just how big is TikTok today? According to various reports, the social media giant has something in the region of 800 million users on a monthly basis. It is beginning to catch up with other major social platforms such as Facebook and even the clear winner of social media conversation, WhatsApp. It has helped to change the way that people use their mobile devices, and has played a critical role in transforming how we interact with one another.

TikTok uses digital media to build a massive audience

Part of what makes this particular social media app so massive in terms of appeal is the fact that it has so much video. While other platforms are also using video, few use video with quite the same quality as TikTok. The easily viewed videos make it easy for people to start trends and create comical content that ends up going viral, being shared around the world.

It is for these reasons, then, that TikTok is beginning to show consistent growth. And while some other social media channels might have hit a glass ceiling and not been able to take the next step to a large audience, TikTok shows no signs of slowing down.

This is a service that has every opportunity to continue developing, improving, and adding new features to keep people coming back and using it for years to come. While it might not be the biggest name on the market, the current trajectory and growth could se it become a genuine competitor to major systems such as Facebook and Instagram.